Friday, 7 November 2014

oDesk SEO test Question - Search Engine Optimization oDesk Test Answer

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1. If a website’s search engine saturation with respect to a particular search engine is 20%, what does it mean?
a. 20% of the Web Pages of the website have been indexed by the search engine

2. 10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ click through rate.
b. 30 percent

3. Which of the following factors have an impact on the Google Page Rank?
a. The total number of inbound links to a page of a web site

4. What does the 301 server response code signify?
b. moved permanently

5. If you enter ‘Help site:www.alltimenews.com’ in the Google search box, what will Google search for?
b. It will find pages about help within 
www.alltimenews.com

6. What is Anchor Text?
c. It is the visible text that is hyper linked to another page

7. Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?
d. Google Trends

8. What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
b. Flux

9. Are RSS/Atom feeds returned in Google’s search results?
b. No

10. Which of the following statements regarding website content are correct?
a. If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version

11. What does the term Keyword Prominence refer to?
c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines

 12. What is the term for Optimization strategies that are in an unknown area of reputability/validity?
c. Grey hat techniques

13. Which of the following statements is correct with regard to natural links?
c. They are voluntary in nature

14. Which of the following can be termed as good keyword selection and placement strategies?
a. Targeting synonyms of the main keyword
d. optimizing five or more keywords per page

15. What does the 302 server response code signify?
d. The page has temporarily moved

16. Which of the following statements about FFA pages are true?
b. They are also called link farms, they contain numerous inbound links

17. What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?
c. RSD (realtime synonym detection)

18. What will the following robots.txt file do?
User-agent:Googlebot
Disallow:/*?
User-agent:Scooter
Disallow:
b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page

19. Which of the following statements about RSS are correct?
a. It is a form of XML

20. Which of the following statements are correct with regard to using JavaScript within the web pages?
b. Search engines cannot read Javascript
c. It is a good idea to shift the Javascript into a separate file

21. Which of the following options is correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword?
c. It is directly proportional to the chances of the keyword ranking on the first page of the Google search results
22. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
d. Page jacking

23. Which of the following search engines offers a popular list of the top 50 most searched keywords?
d. Lycos

24. Which of the following search engines or directories provides the main search results for AOL?
c. Google

25. Which of the following can be termed as appropriate Keyword Density?
c. 3-4%

26. The following robots meta tag directs the search engine bots:
<META NAME=”robots” CONTENT=”noindex,nofollow”>
b. Not to index the page and not to follow the links in the page

27. What is Keyword Density?
a. The number of times the keyword is used / (DIVIDED BY) the total word count on page – (MINUS)the total words in HTML on the page

28. Which of the following are examples of agents?
a. Internet Explorer
b. Search engine spiders
c. Opera

29. If you search for the term “iq test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”?
a. Yes

30. Cloaking is a controversial SEO technique. What does it involve?
b. Offering a different set of web pages to the search engines

31. Which of the following facts about Alexa are correct?
a. Alexa provides free data on relative website visitor traffic

32. Google gives priority to themed in-bound links.
a. True

33. Which of the following methods can help you get around the Google Sandbox?
a. Buying an old Website and getting it ranked

34. Which of the following factors contribute towards link popularity of a website?
c. The number of pages in the website

35. Which of the following options describes the correct meaning of Mouse Trapping?
d. The web browser trick, which attempts to keep a visitor captive at on a website

36. What is the most likely time period required for getting a Google page rank?
d. More than 3 months

37. All major search engines are case sensitive.
b. False/ NO

38. Which of the following website design guidelines have been recommended by Google?
b. Every page should be reachable from at least one static text link

39. How are site maps important for the search engine optimization process?
c. Site maps help the search engine spider pick up more pages from the website

40. Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
c. Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink

41. Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called?
d. Stop words

42. Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?
c. It shows all the pages that point to that URL

43. Google displays up to _____ characters of a webpage’s Title Tag.
c. 66

44. While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?
d. By letting you know the percentage of users who left your website within 10 seconds of viewing the first page

45. Which of the following statements is correct with regard to the description Meta tag?
d. Google uses the meta description to generate the search engine results pages

46. If your site is not appearing in Google search results because of some unethical SEO practices in the recent past, _________________.
b. modify the page contents, make them useful and relevant to the human users, and request Google to reconsider your site.

47. Which of the following is an ethical SEO Technique?
b. Filling your pages with keywords, whether relevant to the page content or not

48. Are RSS/Atom feeds returned in Google’s search results?
b. No

49. A Sitemap provides a list of internal links to user accessible pages on a website.
a. True

50. ________________ use both crawlers and directories to generate relevant results.
c. Hybrid Search Engines

51. Which of the following conditions will Google treat favorably from the ‘Relevancy’ perspective?
b. A website that provides free content for the related keywords

52. While grading your website, Google gives credit to outbound links pointing to authority websites?
b. False

53. What is Keyword Density?
d. The number of times the keyword is used in the page title

54. Google gives priority to themed inbound links.
a. True

55. What is the function of “indexer” part of the Google search engine?
c. It helps to sort the documents that Google has retrieved

56. Why is it a bad idea from the seo perspective to host free articles and write ups that are very common on the internet.
b. Because you could get penalized by search engines for using duplicate content

57. Cloaking is a controversial SEO technique. What does it involve?
c. Hiding the keywords within the webpage

58. Which of the following factors does Google take into account while assessing whether or not a website is an authority website?
c. The number of in-bound natural links related to the website’s theme (or keywords)

59. Which of the following statements is correct with regard to natural links?
c. They are voluntary in nature

60. Which of the following statements about Google’s technical and quality guidelines is true?
d. Submitting new pages of your website at 
http://www.google.com/addurl.htmlas soon as they are online, helps to speed up indexing

61. Which search engine technology prevents a website from appearing in numerous top positions in the search engine result pages?
d. Combing

62. Implementing a 301 Permanent Redirects on the old pages to redirect to the new pages is a good idea from the SEO perspective.
a. True

63. Do search engines such as Google detect unnatural linking patterns by checking the Class C IP address of the page where the link to the website originates?
a. Yes

64. What is the term for Optimization strategies that are in an unknown area of reputability/validity?
c. Grey hat techniques

65. Which of the following can be termed as good keyword selection and placement strategies? 
d. Optimizing five or more keywords per page

66. Which of the following search engines or directories provides the directory search results for Yahoo? 
Ans: b. Yahoo Directory

67. Which of the following statements regarding website content are correct? 
Ans: c. Syndicating your content could lead to Google viewing the material as duplicate

68. Which of the following statements about the Google Sitemap are correct:
Ans: a. Repeated submission of the Sitemap to Google could be penalized

69. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
Ans: d. Page jacking

70. While grading your website, Google gives credit to outbound links pointing to authority websites?
Ans: b. False

71. Which of the following statements is correct with regard to the description Meta tag?
Ans: d. Google uses the Meta description to generate the search engine results pages

72. The Yahoo Directory listing is a free service for commercial sites.
Ans: a. True

73. Which of the following statements is correct with regard to the images within a webpage?
Ans: b. Important keywords related to the image should be placed in the ALT text

74. Cloaking is a controversial SEO technique. What does it involve?
Ans: b. Offering a different set of web pages to the search engines

75. Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
Ans: c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink

76. Which of the following actions could get you banned by Google?
Ans: a. Hiding text on the webpage

77. While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?
Ans: b. By letting you know the percentage of users who entered the website and then left without viewing any other page

78. A Hallway Page is used to:
Ans: d. Enable search engine bots to index the Doorway Pages

79. What is the function of "indexer" part of the Google search engine?
Ans: d. It helps to generate meaningful results based upon the user's search term

80. Which of the following conditions will Google treat favorably from the 'Relevancy' perspective?
Ans: d. Image Alt tags on the home page matching the search term

81. _________________ use both crawlers and directories to generate relevant results.
Ans: d. Meta Search Engines

82. What will happen if you type the words 'Certification -Networking' in the Google search box?
Ans: d. Google will find the web pages about Certification that do not contain the word Networking

83. What is the name of the search engine technology due to which a query for the word 'actor' will also show search results for related words such as actress, acting or act?
Ans: d. Stemming

84. What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?
Ans: a. There are more long tail searches than shorter keyword queries

85. Are RSS/Atom feeds returned in Google's search results?
b. No

86. Which of the following factors does Google take into account while assessing whether or not a website is an authority website?
a. The frequency with which the content of the website is updated
b. The number of web pages containing relevant information on the main theme of the website
c. The number of in-bound natural links related to the website's theme (or keywords)
d. None of the above

87. While grading your website, Google gives credit to outbound links pointing to authority websites?
b. False

88. Which of the following URLs can the Google search engine spider?
e. All of the above

89. Cloaking is a controversial SEO technique. What does it involve?
b. Offering a different set of web pages to the search engines

90. Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink

91. Which of the following is an ethical SEO Technique?
d. None of the above

92. Which of the following activities could be looked down upon by Google as per their quality guidelines?
b. Loading pages with irrelevant links
c. Intentionally adding keywords to the TITLE tags and ALT attributes

93. Which of the following can be termed as good keyword selection and placement strategies?
a. Targeting synonyms of the main keyword
d. five or more keywords per page

94. What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?
a. There are more long tail searches than shorter keyword queries

95. Which black hat Seo techniques is characterized by a method to deceive search engine, by detecting the search engine bot and "feeding" it with a different HTML code than the HTML actually served to users?
d. Cloaking

96. Google displays up to ------------------------ characters of a web pages title tag
a. 56
b. 60 *

97. Which of the following website design guideline has been recommended by google?
a. Having a clear hierarchy and text links

98. What is the main reason for the effectiveness of optimizing a web page towards a long tails keyword search? Recheck
d. There are fewer website that have targeted such keyword's

99. State whether the following statement is true or false. A sitemap provide a list of natural links to user accessible pages on a website
b. False



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