Friday, 3 July 2015

Now Becoming a Local SEO Expert For Multiple Locations

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Everyone wants to grow their business via online promotion but today locally promoting a website is more challenging.

So, In this guide, we hope to share with you some of the techniques that could help you, one of the good guys, thrive, get more customers and become Local SEO consultant.

Becoming a Local SEO Expert Starts With Google My Business Locations

Google My Business Locations is the very first step to establishing a presence in a new market. All you need is a valid gmail account in order to create up to 10 different locations that span across mobile, maps, and, Google’s desktop search results. The best part of all…it’s free. Google even provides an easy to use Excel template that lays out what information is needed to confirm the locations and get them indexed. I’ve provided an example of that below.


Top Level Domains Vs. Subdomains:

One of the biggest decisions you’ll need to make when expanding your reach to new territories and countries is whether to create a top level domain or a subdomain for each location. If you’re not quite sure what that means, HalfElf.org, a WordPress Guru site does an excellent job of explaining the differences between the two. As Matt Cutt’s describes in the video in the video below.


Optimize Your Website For Each Location:

Once you’ve set up a web presence for each region you’ll want to optimize schema for your various locations. Make sure to include a local number, local address, and business hours to increase your chance of being shown in Google’s SERPs. These should be unique for each location and need to be linked to either your top level domain or subdomain for that area. You can find more information on localized schema at schema.org.

Google Isn’t Everything

Although Google takes up 68.5% of desktop and 92.7% of mobile market share, they aren’t the only ones that can make an impact on your bottom line. In fact, using other business listings, review sites, and citation sources can actually improve your results within Google, doubling their effectiveness. Here are few resources to consider when expanding your presence.

Yahoo Local Marketing: Yahoo offers a paid service that lists your business on over 50 websites within their network. They offer “Local Enhanced Listing” priced at $9.99 a month and “Yahoo Local works” priced at $29.99 month. This can be an excellent way to create high quality backlinks, among other benefits.

Bing Place for Businesses: Bing makes it easy to set up a local listing with their free service. The only requirement is to have a valid Microsoft account which is also available for free if you don’t already have one. Utilizing Bing’s local listings seems to be ignored by many companies, and can give you an advantage over your competitors who don’t know that value of this resource.

Yelp: Yelp has become the premier review website not only for their ability to show up high within Google’s results, but also as a trusted source for consumers. Establishing your location in Yelp and actively managing the reviews there can pay huge dividends to your business.

Data Providers: There are several different data resources that are used by search engines in the United States. These include Factual, Infogroup, Acxiom, Neustar, and a few others like yellowpages and superpages. These have a large impact on search results and feed directly into search engines, review sites, and more. Ensuring your business is listed on these and that the information is correct is extremely important for companies that want to be found locally. Moz has an excellent list of who these sites integrate with.

Citation Resources: Each region will have different citation resources that you can take advantage of. Luickly Moz has done all the work for us, and provided a comprehensive list of the best citation websites to use for each metropolitan area in the United States. Most of the websites are redundant, but there are a few that are unique in specific areas. Take a look at that here.

Developing Localized Content

Having a content marketing plan for each location can drastically improve search results across all major search engines. Ensuring that your meta tags, URL, alt tags, and content all have the city and state included is an excellent way to localize content.

Making this content unbiased can be difficult, but using subtle tactics to promote your business works much better than shouting to the world that you are the best. Here are a few examples of article topics that can be used to help establish you as a resource locally:
  • “Who is the best [niche/service] company in [location]?”
  • “The top [niche/service] reviewed in [location]”
  • “Where are the best [niche/service] in [location]”


Some Extra Tips:
If you can do all of these things above, your are well on your way to becoming a local SEO expert. Here are a few more tips to help you on your journey of local search engine dominance.
  • Make sure your websites are mobile optimized.
  • Use companies like Foxtail Marketing, Whitespark, or Brightlocal to help you if you’re not feeling confident in your strategy.
  • Embed Google Maps for each location.
  • Manage Google, Yelp, and Social Media reviews.
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Tuesday, 10 March 2015

How to Verified Your Twitter Account - Get Blue Tick

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The trend of Verified accounts are not so new in social media sites. Twitter is using this feature for many years. Google+ is using this feature from the beginning. Yeah, Facebook and YouTube has introduced this feature recently.

On Twitter, verified account will only get the small verification badge that is highlighted below because unlike Google+, every user can have Vanity URL for there Twitter profile.
image

Though it helps a lot in finding the official account of a brand that you want to follow. Also, verified accounts generally get higher position in twitter search results when you try to search any user using Twitter searchbox.

WHY ARE VERIFIED TWITTER ACCOUNTS IMPORTANT?

Improved brand credibility – As a pro-rugby player you recognize that you can enhance your earnings through endorsements and gaining media exposure. Verifying your Twitter account can enhance your social media presence making your personal brand more attractive for endorsements.

Distinguish yourself from parody and fake accounts – You’re likely to have been agreed to a code of conduct for social media platforms with your club and/or national team. Gaining a verified Twitter account can ensure the actions of another account aren’t mistaken as being your own.

Improved social search presence – A verified Twitter account can help fans find you on the Twitter search tool. Hands up if you’d like some additional followers!

Twitter’s Recommendation to get verified name:
  • Embed Twitter’s official “Follow” button on your official website to get followers directly from your official website. It also helps users as well as twitter staff to know the original Twitter handler of a brand at the time of verification.
  • Include a link to your official website within your profile’s description.
Some companies also say that if you invests more than $5000/month on Twitter advertisements then it will get (and keep) your Twitter account verified.

Twitter do not consider your number of followers as a factor to put verification badge.

Steps to apply for #Verified account @Twitter:

Step 1: Read Verified Account instructions from Twitter help center here -> http://twitter.com/help/verified

Step 2: Draft a message having following details:

  • Account Number
  • Full Name
  • Location
  • Official Website
  • Bio Information (in less than 160 characters)
  • Primary Contact Number (of individual who manages the account)
  • Additional Contact Number
Send the message (direct message) to @Verified account.

Step 3: Wait for twitter to respond back. You can contact twitter directly using This Contact Form but keep in mind that twitter deals with high volume verification requests and it verifies very specific accounts.

Step 4: After getting response (by direct message from Twitter), follow the instructions given.

Final Step: In the final step you need to do these three things-

  • Learn how to Tweet effectively – You’ll be asked to choose best tweet out of two tweets. There will be no negative impact if you don’t answer correctly.
  • Connect with other Interesting Twitter Users – Connect with other verified accounts. It helps in making your account more legitimate.
  • Protect your Account – You’ll be asked to add a phone number through which Twitter can contact you if they find any problem with your account.
Recommendation: Do not change your account’s information after getting Verification badge. It can cause Twitter to remove the verification badge and make you to contact them again.

===== Keep Twittering =====
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Monday, 9 March 2015

How to Verify Google Plus Profile and Business Page

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The trend of Verified accounts  in social media sites are not so new. Twitter is using this feature for many years. Google+ is using this feature from the beginning. Yeah, Facebook and YouTube has introduced this feature recently.

Verification Badges Verified Names are having verification badges/check marks along with there names in these Social Networking websites that helps people to find out and identify Official channel, profile, page about a business or a popular celebrity.

It is becoming very important for celebrities or brands to get these Verification badges on there profile because along with providing authenticity, it is also a symbol of pride

It shows, the person/brand is very influential and having very high popularity in that social network too.

So, if you are a company, an organization, a leader or celebrity and did not manage to get the Verification Badges yet  to your profiles, channels or fan pages then we are telling you how you can get one for you.

For Google+ Profiles
Google+, along with providing Verification Badges, also provides Vanity URLs to the verified names to make the profile’s URL user-friendly and easy to remember.
See the image below:

Verified Google Plus Profile
If you are in large number of Google+ circles (for e.g., greater than 20K ) and your profile name appears the same in the other social network websites then getting Google+ Verified name is not tough for you.

Unfortunately, there is not any way to contact Google+ for this. Google+ Staff will manually contact you and guide you to get verified name for your profile. However, these few tips will help you to get noticed by Google+ team:

  • You are required to become popular in your field.
  • Don’t share something illegal.
  • Don’t opt Spam ways to increase your ‘in Circles’.
  • Remain active at Google+, do status updates, get engaged in users comments.

For Google+ Business Pages
Google+ Business Pages should have great popularity and influence in Google+ to get verified badges along with their Names. Your Page will also get Vanity URL after getting verified badge.


There are still few important things that you should do for your Google+ Business Page to get it verified, without any problem:
  • Google+ Page should be connected to Official website by a proper two-way link between your website and page. This verification is also known as “Verifying Publishership”. Learn How Google+ Can Help with Ranking.
  • Make Sure your Google+ Page is having the “Name” by which it (your brand) is known by people. You can have small modifications in your Google+ Page, Website name but it should be at least identifiable that you are the same brand.
  • Build popularity and followers of your Google+ Page and post there regularly. You need to have at least 1000 followers for your brand’s official Google+ Page (as said by Google).
  • When you get meaningful number of followers and good engagement, apply for a verified name for your Google+ Brand Page using Google+ Page Verification Request form. If you face rejection, increase your Google+ Business Page’s popularity and apply again.

=====Keep Posting On Google Plus=====
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Monday, 8 December 2014

Mobile Usability - Google Add New Feature in Webmaster Tools

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In October-November – 2014, google introduce a new feature in its webmaster tool that called - Mobile Usability (official announce at October 29, 2014)

Mobile is growing at a fantastic pace - in usage, not just in screen size. To keep you informed of issues mobile users might be seeing across your website, we've added the Mobile Usability feature to Webmaster Tools


The new feature shows mobile usability issues we’ve identified across your website, complete with graphs over time so that you see the progress that you've made.
A mobile-friendly site is one that you can easily read & use on a smartphone, by only having to scroll up or down. Swiping left/right to search for content, zooming to read text and use UI elements, or not being able to see the content at all make a site harder to use for users on mobile phones. To help, the Mobile Usability reports show the following issues: Flash content, missing viewport (a critical meta-tag for mobile pages), tiny fonts, fixed-width viewports, content not sized to viewport, and clickable links/buttons too close to each other.

We strongly recommend you take a look at these issues in Webmaster Tools, and think about how they might be resolved; sometimes it's just a matter of tweaking your site's template! More information on how to make a great mobile-friendly website can be found in Web Fundamentals website



Resources: some news website and Google official blog
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Friday, 7 November 2014

oDesk SEO test Question - Search Engine Optimization oDesk Test Answer

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1. If a website’s search engine saturation with respect to a particular search engine is 20%, what does it mean?
a. 20% of the Web Pages of the website have been indexed by the search engine

2. 10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ click through rate.
b. 30 percent

3. Which of the following factors have an impact on the Google Page Rank?
a. The total number of inbound links to a page of a web site

4. What does the 301 server response code signify?
b. moved permanently

5. If you enter ‘Help site:www.alltimenews.com’ in the Google search box, what will Google search for?
b. It will find pages about help within 
www.alltimenews.com

6. What is Anchor Text?
c. It is the visible text that is hyper linked to another page

7. Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?
d. Google Trends

8. What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
b. Flux

9. Are RSS/Atom feeds returned in Google’s search results?
b. No

10. Which of the following statements regarding website content are correct?
a. If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version

11. What does the term Keyword Prominence refer to?
c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines

 12. What is the term for Optimization strategies that are in an unknown area of reputability/validity?
c. Grey hat techniques

13. Which of the following statements is correct with regard to natural links?
c. They are voluntary in nature

14. Which of the following can be termed as good keyword selection and placement strategies?
a. Targeting synonyms of the main keyword
d. optimizing five or more keywords per page

15. What does the 302 server response code signify?
d. The page has temporarily moved

16. Which of the following statements about FFA pages are true?
b. They are also called link farms, they contain numerous inbound links

17. What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?
c. RSD (realtime synonym detection)

18. What will the following robots.txt file do?
User-agent:Googlebot
Disallow:/*?
User-agent:Scooter
Disallow:
b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page

19. Which of the following statements about RSS are correct?
a. It is a form of XML

20. Which of the following statements are correct with regard to using JavaScript within the web pages?
b. Search engines cannot read Javascript
c. It is a good idea to shift the Javascript into a separate file

21. Which of the following options is correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword?
c. It is directly proportional to the chances of the keyword ranking on the first page of the Google search results
22. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
d. Page jacking

23. Which of the following search engines offers a popular list of the top 50 most searched keywords?
d. Lycos

24. Which of the following search engines or directories provides the main search results for AOL?
c. Google

25. Which of the following can be termed as appropriate Keyword Density?
c. 3-4%

26. The following robots meta tag directs the search engine bots:
<META NAME=”robots” CONTENT=”noindex,nofollow”>
b. Not to index the page and not to follow the links in the page

27. What is Keyword Density?
a. The number of times the keyword is used / (DIVIDED BY) the total word count on page – (MINUS)the total words in HTML on the page

28. Which of the following are examples of agents?
a. Internet Explorer
b. Search engine spiders
c. Opera

29. If you search for the term “iq test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”?
a. Yes

30. Cloaking is a controversial SEO technique. What does it involve?
b. Offering a different set of web pages to the search engines

31. Which of the following facts about Alexa are correct?
a. Alexa provides free data on relative website visitor traffic

32. Google gives priority to themed in-bound links.
a. True

33. Which of the following methods can help you get around the Google Sandbox?
a. Buying an old Website and getting it ranked

34. Which of the following factors contribute towards link popularity of a website?
c. The number of pages in the website

35. Which of the following options describes the correct meaning of Mouse Trapping?
d. The web browser trick, which attempts to keep a visitor captive at on a website

36. What is the most likely time period required for getting a Google page rank?
d. More than 3 months

37. All major search engines are case sensitive.
b. False/ NO

38. Which of the following website design guidelines have been recommended by Google?
b. Every page should be reachable from at least one static text link

39. How are site maps important for the search engine optimization process?
c. Site maps help the search engine spider pick up more pages from the website

40. Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
c. Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink

41. Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called?
d. Stop words

42. Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?
c. It shows all the pages that point to that URL

43. Google displays up to _____ characters of a webpage’s Title Tag.
c. 66

44. While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?
d. By letting you know the percentage of users who left your website within 10 seconds of viewing the first page

45. Which of the following statements is correct with regard to the description Meta tag?
d. Google uses the meta description to generate the search engine results pages

46. If your site is not appearing in Google search results because of some unethical SEO practices in the recent past, _________________.
b. modify the page contents, make them useful and relevant to the human users, and request Google to reconsider your site.

47. Which of the following is an ethical SEO Technique?
b. Filling your pages with keywords, whether relevant to the page content or not

48. Are RSS/Atom feeds returned in Google’s search results?
b. No

49. A Sitemap provides a list of internal links to user accessible pages on a website.
a. True

50. ________________ use both crawlers and directories to generate relevant results.
c. Hybrid Search Engines

51. Which of the following conditions will Google treat favorably from the ‘Relevancy’ perspective?
b. A website that provides free content for the related keywords

52. While grading your website, Google gives credit to outbound links pointing to authority websites?
b. False

53. What is Keyword Density?
d. The number of times the keyword is used in the page title

54. Google gives priority to themed inbound links.
a. True

55. What is the function of “indexer” part of the Google search engine?
c. It helps to sort the documents that Google has retrieved

56. Why is it a bad idea from the seo perspective to host free articles and write ups that are very common on the internet.
b. Because you could get penalized by search engines for using duplicate content

57. Cloaking is a controversial SEO technique. What does it involve?
c. Hiding the keywords within the webpage

58. Which of the following factors does Google take into account while assessing whether or not a website is an authority website?
c. The number of in-bound natural links related to the website’s theme (or keywords)

59. Which of the following statements is correct with regard to natural links?
c. They are voluntary in nature

60. Which of the following statements about Google’s technical and quality guidelines is true?
d. Submitting new pages of your website at 
http://www.google.com/addurl.htmlas soon as they are online, helps to speed up indexing

61. Which search engine technology prevents a website from appearing in numerous top positions in the search engine result pages?
d. Combing

62. Implementing a 301 Permanent Redirects on the old pages to redirect to the new pages is a good idea from the SEO perspective.
a. True

63. Do search engines such as Google detect unnatural linking patterns by checking the Class C IP address of the page where the link to the website originates?
a. Yes

64. What is the term for Optimization strategies that are in an unknown area of reputability/validity?
c. Grey hat techniques

65. Which of the following can be termed as good keyword selection and placement strategies? 
d. Optimizing five or more keywords per page

66. Which of the following search engines or directories provides the directory search results for Yahoo? 
Ans: b. Yahoo Directory

67. Which of the following statements regarding website content are correct? 
Ans: c. Syndicating your content could lead to Google viewing the material as duplicate

68. Which of the following statements about the Google Sitemap are correct:
Ans: a. Repeated submission of the Sitemap to Google could be penalized

69. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
Ans: d. Page jacking

70. While grading your website, Google gives credit to outbound links pointing to authority websites?
Ans: b. False

71. Which of the following statements is correct with regard to the description Meta tag?
Ans: d. Google uses the Meta description to generate the search engine results pages

72. The Yahoo Directory listing is a free service for commercial sites.
Ans: a. True

73. Which of the following statements is correct with regard to the images within a webpage?
Ans: b. Important keywords related to the image should be placed in the ALT text

74. Cloaking is a controversial SEO technique. What does it involve?
Ans: b. Offering a different set of web pages to the search engines

75. Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
Ans: c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink

76. Which of the following actions could get you banned by Google?
Ans: a. Hiding text on the webpage

77. While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?
Ans: b. By letting you know the percentage of users who entered the website and then left without viewing any other page

78. A Hallway Page is used to:
Ans: d. Enable search engine bots to index the Doorway Pages

79. What is the function of "indexer" part of the Google search engine?
Ans: d. It helps to generate meaningful results based upon the user's search term

80. Which of the following conditions will Google treat favorably from the 'Relevancy' perspective?
Ans: d. Image Alt tags on the home page matching the search term

81. _________________ use both crawlers and directories to generate relevant results.
Ans: d. Meta Search Engines

82. What will happen if you type the words 'Certification -Networking' in the Google search box?
Ans: d. Google will find the web pages about Certification that do not contain the word Networking

83. What is the name of the search engine technology due to which a query for the word 'actor' will also show search results for related words such as actress, acting or act?
Ans: d. Stemming

84. What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?
Ans: a. There are more long tail searches than shorter keyword queries

85. Are RSS/Atom feeds returned in Google's search results?
b. No

86. Which of the following factors does Google take into account while assessing whether or not a website is an authority website?
a. The frequency with which the content of the website is updated
b. The number of web pages containing relevant information on the main theme of the website
c. The number of in-bound natural links related to the website's theme (or keywords)
d. None of the above

87. While grading your website, Google gives credit to outbound links pointing to authority websites?
b. False

88. Which of the following URLs can the Google search engine spider?
e. All of the above

89. Cloaking is a controversial SEO technique. What does it involve?
b. Offering a different set of web pages to the search engines

90. Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
c. Paid links should be disclosed through the "rel=nofollow" attribute in the hyperlink

91. Which of the following is an ethical SEO Technique?
d. None of the above

92. Which of the following activities could be looked down upon by Google as per their quality guidelines?
b. Loading pages with irrelevant links
c. Intentionally adding keywords to the TITLE tags and ALT attributes

93. Which of the following can be termed as good keyword selection and placement strategies?
a. Targeting synonyms of the main keyword
d. five or more keywords per page

94. What is the main reason for the effectiveness of optimizing a webpage towards a long tail keyword search?
a. There are more long tail searches than shorter keyword queries

95. Which black hat Seo techniques is characterized by a method to deceive search engine, by detecting the search engine bot and "feeding" it with a different HTML code than the HTML actually served to users?
d. Cloaking

96. Google displays up to ------------------------ characters of a web pages title tag
a. 56
b. 60 *

97. Which of the following website design guideline has been recommended by google?
a. Having a clear hierarchy and text links

98. What is the main reason for the effectiveness of optimizing a web page towards a long tails keyword search? Recheck
d. There are fewer website that have targeted such keyword's

99. State whether the following statement is true or false. A sitemap provide a list of natural links to user accessible pages on a website
b. False



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